HISTORY

FUELED BY AN ENTREPRENEURIAL SPIRIT AND CREATIVITY BRUUNS BAZAAR WAS ESTABLISHED
IN 1994. THE AMBITION WAS TO CREATE A
FASHION BRAND WITH A STRONG SCANDINAVIAN DESIGN TRADITION.

Bruuns Bazaar was launched in 1994 and quickly became a frontrunner of Scandinavian fashion, pioneering an identifiably Scandinavian yet international design aesthetic and look. Bruuns Bazaar was the first brand to present this look; one that generated a great deal of attention, interest, and admiration around the world. In January 1999, the brand entered the official show calendar in Paris, as the first ever Danish fashion brand. Today, Bruuns Bazaar is a contemporary brand on the rise, creating mens – and womenswear as well as accessories. Bruuns Bazaar’s signature style is all about relaxed elegance. The look is vibrant and charismatic, and the individual expression is understated yet distinct. The blend of classic styles and modern pieces has created a group of loyal devotees, both throughout Europe and in other parts of the world. The keywords are cool comfort and Scandinavian simplicity.

THE BRAND VISION

DETERMINED TO PRESERVE AND STRAIGTHEN
THE STRONG BRAND DNA OF BRUUNS BAZAAR,
WE REMAIN TRUE TO OUR ACCLAIMED SCANDINAVIAN DESIGN TRADITION ADDING NEW EDGE TO NOURINSH AN ONGOING DEVELOPMENT. OUR SOLID BUSINESS CONCEPT IS CENTERED ROUND THE CONSUMER.

We want to preserve and straighten the strong brand DNA of Bruuns Bazaar while nourishing an ongoing and constant development. We will stay true to the core of the brand while adding new edge. Nordic simplicity and cool comfort still remain key to our brand value. Our main focus is to design beautiful and unique pieces, using good qualities, and applying strong craftsmanship at an affordable price point. Focusing on the consumer is alfa and omega. We want to evoke positive emotions and make shopping at Bruuns Bazaar an enjoyable experience to all our consumers while supplying affordable fashion in extraordinary good qualities. Our concept is founded on a solid business model, where partnership is key.